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New Media and Society (No.9)

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作者:谢耘耕 陈虹

出版社:社会科学文献出版社 

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内容简介:

目录:

观点荟萃

 

圆桌论坛

2014中国传媒品牌高峰论坛

2014中国品牌传播系列论坛     

 

专题报告

Chinese College Students’ Consumer Behavior And Brand Perception Investigation Report in 2014

Far East AcademyPublic Relations Research Center and Social Survey Center of Shanghai Jiao Tong University

 

Investigation Report of College Students Career Choice

Tendency in 2014

Far East AcademyPublic Relations Research Center and Social Survey Center of Shanghai Jiao Tong University

 

学术沙龙

Investigation Report of College Students Career Choice Tendency in 2014

Far East AcademyPublic Relations Research Center and Social Survey Center of Shanghai Jiao Tong University

 

From Data to Big Data: The New Current of Financial News Reports

Huang Shengquan

 

A Study about the Survival of Newspaper in Omnimedia Era

Liu Wenmin

 

The Communication Advantage and Marketing Analysis of Micro-film

Du Nan

 

the Study of Film Promotion in the Micro-topic Marketing from the aspect of Maslow Theory

Bai xue

The Research of Media Strategy of Listed Companies’ Crisis Issues under the New Media Environment

Xie Huibian   Zhang Yun

 

The status Survey on Public Opinion Analysis of Food Fraud and Safety Cases In China During 2011-2013 Years

Wang Mengying  Yin Yibei

 

个案研究

Analysis of New Media Marketing Strategy of Custom Florist

—— Take " BEAST SHOP " for Example

Yang Liuqing

 

The Study of the Operation of the Wechat Public Platforms in Paper Media

Song Shulin

 

Analysis about the Concept of Popularization of‘I AM THE SINGER’on Hunantv.com

Zhang Mengdie

 

“Homonym total law”: the era of television and new media convergence microblog inquiry

——The example of CCTV Spring Festival Evening microblog “tucao” craze

Cao Yingying

 

Research about Analysis-Model-Construction of Journalist’s Interview and Write Ability on the “Missing Flight MH370”Event Reports

Base on Comparison and Analysis of news texts from "Xinhua News Agency" and "Reuters"

Tan Lingyu  Wang Pan

 

他山之石

An Analysis of Hong Kong’s Media Ecology 

Wang Wei


 

 

 

最后更新 ( 周三, 2014年 10月 08日 18:32 )