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New Media and Society (No.3)

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 作  者:谢耘耕陈虹 主编

出 版 社:社会科学文献出版社

出版时间:2012-11-1 

 

内容简介:

 

    《新媒体与社会》是面向全国推出的新媒体与社会方面的学术展示、交流平台。本辑中圆桌论坛选编了首届新媒体与社会发展全球论坛暨中美新媒体与社会发展双边论坛的两个议题新媒体改变什么微博的未来发展趋势专题策划主打风险沟通与危机传播学术沙龙围绕草根意见领袖、微博中的谣言现象等展开研讨;案例研究对近年来在社会产生较大影响的事件进行个案分析;他山之石以英国变异大肠杆菌疫情事件为例,论述了风险社会下的突发事件媒体呈现。

目  录

观点荟萃……………………………………………………………………………………………………/1

圆桌论坛

首届“新媒体与社会发展”全球论坛暨中美新媒体与社会发展

    双边论坛:新媒体改变什么……………………………………………………………………/11

  首届“新媒体与社会发展”全球论坛暨中美新媒体与社会发展

    双边论坛:微博的未来发展趋势………………………………………………………………/33

专题策划:风险沟通与危机传播

    Approaches, Issues and Standpoints:A Research of Risk Communication—Public Opinion Research Laboratory of Shanghai Jiao Tong University

    The Symbol Society of Crisis Study:a Sociobiology Perspective—Gan  Lihao

    Risk: a Critical Study for the History of a Concept—Pan Bin

    A Study on Several Paths of Risk Communication Effects—Gao  Yunwei

    The Four-dimentional Dilemma of the Mass Media in Risk Society—Dong Hongbing

    The Roles and Mechanisms of Media in Risk Communication:A Case Study of "Killing Doctors" Event—Hao Xiqun

    The Application of Internet Media in Risk Communication ------Illustrated by the case of Sina’s Micro-intervie—Wang  Fengjiao

    A Study on Information Management and Publishing in Risk CommunicationTake the “Blending ” Matter of Haidilao for Example—Liang Junmin

    Business Crisis Communication Strategies Analysis Guided by Image Restoration Theory:Two Cases’ Study on Microblog Respond to 3·15 Evening Party By Macdonald and Carrefour—Zhang Hong

学术沙龙

    On Public Opinion Affecting Judicial Judgment in China by the View of Emotion-law Opposition and Exchange Framework—Tuo Jiguang

    The Application of the New Media in the Service to National Reading—Deng  Xianglian

    Study on the New Progress of Digital Composite Publishing  in China—Zhang Bo , Yu Jiaozhuo

    The Chinese Senior and Digital Divide:Backgrounds, Current Situations and Significance—— Content Analysis on News Reports of “Older People and the Internet”—Cheng Ying

    On the Role of Grassroots Opinion Leaders in the Opinion of Network Public Emergencies——-Take the Sample of TuFu—Liu Rui

    Declining The Discourse of Grass Roots in Chinese Micro-blog—Lv Qing

    Discussion on the Rumor's Refutation of the Micro-blog and the Establishment of its Mechanism—Wen  Tingting

    An Investigation on Undergraduates’ Cognitive of Micro-blog Rumors and an Exploration on the Information Purifying of Micro-blog—Wu Yue

    Study on the Credibility of Microblog News InformationTake China Mainland Full-time College Students as Sample—Wang Qianqiu,  Chen Lina

案例研究

    A Risk Analysis of Communication in the Public Interest with the New Media:A Case Study on “Guo Meimei Event”—Sun Si

    A Preliminary Research on Health Crisis Communication in Network ConditionsA Case Study on the “Capsule Event”—Zhang Qinghua

    Phenomena of the Microblog Spread Rumors:A Case Study on a Sina Microblog’s Rumor—Chen Sisi   Zhao Jian

他山之石 

    Emergency Media Reports under Risk SocietyA Case Study on British Variation E.coli Outbreak Event—Che Lingfei